{"id":34547,"date":"2021-06-23T13:17:55","date_gmt":"2021-06-23T11:17:55","guid":{"rendered":"https:\/\/www.goldor.ch\/?p=34547"},"modified":"2021-06-23T17:41:59","modified_gmt":"2021-06-23T15:41:59","slug":"le-retour-de-baselworld","status":"publish","type":"post","link":"https:\/\/www.goldor.ch\/fr\/le-retour-de-baselworld\/","title":{"rendered":"Le retour de Baselworld"},"content":{"rendered":"<p>Suivant librement le titre du film \u00abNever Say Never Again\u00bb de la saga James Bond, B\u00e2le s\u2019est souvenu de la devise \u00abne jamais dire jamais\u00bb et a ressorti l\u2019ancien nom \u00abBaselworld\u00bb de son salon horloger-joaillier \u2013 apr\u00e8s qu\u2019il ait apparemment \u00e9t\u00e9 enterr\u00e9 en 2020 et qu\u2019un nouveau concept et le nouveau nom \u00abHouruniverse\u00bb aient \u00e9t\u00e9 pr\u00e9sent\u00e9s. Cependant, ce nouveau nom n\u2019est jamais devenu populaire, ce qui est d\u00fb \u00e0 deux choses: d\u00fb \u00e0 la crise du coronavirus, aucun \u00e9v\u00e9nement n\u2019a \u00e9t\u00e9 organis\u00e9 \u00e0 ce jour. Mais le plus important \u00e9tait que le nouveau nom manquait d\u2019attrait. M\u00eame de nombreux connaisseurs du secteur ne s\u2019en souvenaient que vaguement ou pas du tout.<\/p>\n<p>Aujourd\u2019hui, B\u00e2le a d\u00e9cid\u00e9 de faire revivre l\u2019ancien nom. Ce nom est trop connu et \u00e9tabli, souligne le directeur de l\u2019exposition, Michel Loris-Melikoff. Le changement de concept, qui avait d\u00e9j\u00e0 \u00e9t\u00e9 adopt\u00e9 pour Houruniverse, sera poursuivi. Surtout, certains changements ont \u00e9t\u00e9 apport\u00e9s \u00e0 la politique de prix. Les prix pour les exposants seront sensiblement r\u00e9duits. La r\u00e9duction des co\u00fbts par rapport au pass\u00e9 peut \u00eatre obtenue principalement par un concept de stand moins luxueux. En d\u2019autres termes, le temps des palais est termin\u00e9 \u00e0 B\u00e2le.<\/p>\n<p><strong>Les dates 2021 et 2022<\/strong><\/p>\n<p>Baselworld 2021 fera son premier retour lors des Journ\u00e9es horlog\u00e8res de Gen\u00e8ve (Geneva Watch Days), du 30 ao\u00fbt au 3 septembre. \u00c0 un emplacement d\u00e9j\u00e0 fix\u00e9, dix petits stands peuvent \u00eatre r\u00e9serv\u00e9s, \u00e0 l\u2019instar du format \u00abIncubator\u00bb lanc\u00e9 en 2019 lors de Baselworld. Ce format s\u2019adresse en particulier aux jeunes marques horlog\u00e8res en devenir. En outre, Baselworld proposera \u00e0 Gen\u00e8ve un nombre limit\u00e9 d\u2019autres stands, un peu plus grands.<\/p>\n<p>Le v\u00e9ritable retour de Baselworld aura lieu au printemps prochain, du 31 mars au 4 avril, \u00e0 B\u00e2le, dans les salles situ\u00e9es sur la Messeplatz. Baselworld pr\u00e9voit \u00e9galement de lancer des \u00e9v\u00e9nements en direct en Asie et aux \u00c9tats-Unis. Les d\u00e9tails de ces deux \u00e9v\u00e9nements n\u2019ont cependant pas encore \u00e9t\u00e9 annonc\u00e9s. Au printemps prochain, la foire \u00e0 B\u00e2le est d\u00e9lib\u00e9r\u00e9ment organis\u00e9e en parall\u00e8le avec le salon Watches &amp; Wonders de Gen\u00e8ve, qui se d\u00e9roule du 30 mars au 5 avril. Selon M. Loris-Melikoff, l\u2019objectif est d\u2019\u00e9viter aux acheteurs internationaux de devoir se rendre deux fois en Suisse.<\/p>\n<p><strong>Un salon pour toute l\u2019industrie<\/strong><\/p>\n<p>Comme le souligne Michel Loris-Melikoff, le nouveau Baselworld doit rester un salon pour toute l\u2019industrie. Les secteurs de l\u2019horlogerie, de la bijouterie et des pierres pr\u00e9cieuses doivent \u00eatre repr\u00e9sent\u00e9s \u00e0 parts \u00e9gales. Loris-Melikoff a fix\u00e9 un objectif de 300 exposants pour la premi\u00e8re \u00e9dition au printemps 2022. Pour l\u2019avenir, l\u2019objectif est d\u2019assurer une croissance organique.<\/p>\n<p>Le th\u00e8me du \u00abCPO\u00a0\u00bb (Certified Preowned) aura \u00e9galement droit \u00e0 sa propre sc\u00e8ne lors des montres. En outre, le secteur \u00abtechnologie\u00bb continuera d\u2019\u00eatre repr\u00e9sent\u00e9, enrichi de services li\u00e9s au secteur de la vente au d\u00e9tail, tels que des solutions de commerce \u00e9lectronique ou la conception de magasins.<\/p>\n<p><strong>La pr\u00e9sence num\u00e9rique va \u00eatre d\u00e9velopp\u00e9e<\/strong><\/p>\n<p>Il est \u00e9galement pr\u00e9vu de d\u00e9velopper le salon en tant que plateforme num\u00e9rique. Cela prendra la forme d\u2019un site dynamique, qui sera \u00e9galement ouvert aux marques et aux fabricants qui ne participent pas physiquement en tant qu\u2019exposants \u00e0 B\u00e2le. Le nouveau Baselworld s\u2019adresse aussi explicitement aux collectionneurs et aux amateurs de belles choses. L\u2019objectif est d\u2019offrir davantage d\u2019occasions de d\u00e9couvrir les produits sur place avec les mains. Le programme d\u2019accompagnement, qui comprend des discussions et des panels, a \u00e9galement pour but d\u2019offrir un int\u00e9r\u00eat non seulement aux experts, mais aussi \u00e0 un public plus large. Cependant, Baselworld veut rester avant tout un salon B2B.<\/p>\n<p><a href=\"http:\/\/www.baselworld.com\">www.baselworld.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abBaselworld\u00bb \u2013 l\u2019ancien nom du salon b\u00e2lois est de retour.<\/p>\n<a href=\"https:\/\/www.goldor.ch\/fr\/le-retour-de-baselworld\/\" class=\"article-more\" title=\"mehr\">plus<\/a>","protected":false},"author":7,"featured_media":34549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[274,281],"tags":[606,63,652,594,259,600,390],"class_list":["post-34547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-messen","category-news-fr","tag-baselworld-fr","tag-foire","tag-horlogerie","tag-joaillerie","tag-messe-fr","tag-pierres-precieuses","tag-salon-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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