{"id":72749,"date":"2025-11-04T08:30:13","date_gmt":"2025-11-04T07:30:13","guid":{"rendered":"https:\/\/www.goldor.ch\/?p=72749"},"modified":"2025-10-30T12:00:52","modified_gmt":"2025-10-30T11:00:52","slug":"deux-classiques-actualises","status":"publish","type":"post","link":"https:\/\/www.goldor.ch\/fr\/deux-classiques-actualises\/","title":{"rendered":"Deux classiques actualis\u00e9s"},"content":{"rendered":"

Expert reconnu de l\u2019histoire industrielle et de l\u2019horlogerie, Pierre-Yves Donz\u00e9, professeur \u00e0 l\u2019Universit\u00e9 d\u2019Osaka, publie \u00e0 l\u2019automne 2025 des \u00e9ditions mises \u00e0 jour de \u00abHistoire du Swatch Group\u00bb et de \u00abHistoire de l\u2019industrie horlog\u00e8re suisse, XIX-XXe si\u00e8cle\u00bb, parues chez Livreo Alphil. Dans \u00abHistoire du Swatch Group\u00bb, l\u2019auteur ajoute un chapitre consacr\u00e9 \u00e0 la p\u00e9riode r\u00e9cente, analysant les mutations du groupe depuis 2010: \u00e9volution des march\u00e9s, innovations technologiques, maintien de l\u2019emploi dans un contexte de transformation globale ainsi que d\u00e9pendance envers la Chine. L\u2019ouvrage met en lumi\u00e8re les nouveaux d\u00e9fis (et \u00e9checs) auxquels a fait face l\u2019entreprise. Dans \u00abHistoire de l\u2019industrie horlog\u00e8re suisse\u00bb, la fin du livre est enti\u00e8rement repens\u00e9e et
\nenrichie d\u2019un grand chapitre sur le repositionnement vers le luxe, des ann\u00e9es 1980 \u00e0 aujourd\u2019hui. Donz\u00e9 y retrace les \u00e9tapes de cette \u00e9volution, marqu\u00e9e par la red\u00e9finition des mod\u00e8les \u00e9conomiques, l\u2019av\u00e8nement des grands groupes, l\u2019importance du design et une recherche d\u2019un positionnement plus s\u00e9lectif. Avec ces nouvelles \u00e9ditions, l\u2019expert confirme sa place de r\u00e9f\u00e9rence pour comprendre les dynamiques \u00e9conomiques et culturelles qui fa\u00e7onnent l\u2019horlogerie suisse contemporaine. nk<\/p>\n","protected":false},"excerpt":{"rendered":"

Expert reconnu de l\u2019histoire industrielle et de l\u2019horlogerie, Pierre-Yves Donz\u00e9, professeur \u00e0 l\u2019Universit\u00e9 d\u2019Osaka, publie \u00e0 l\u2019automne 2025 des \u00e9ditions . . .<\/p>\nplus<\/a>","protected":false},"author":1975,"featured_media":72750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[281],"tags":[2377],"class_list":["post-72749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr","tag-news"],"acf":[],"yoast_head":"\nDeux classiques actualis\u00e9s - Gold'Or<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/papayawhip-lapwing-830539.hostingersite.com\/fr\/deux-classiques-actualises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deux classiques actualis\u00e9s - 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