{"id":7621,"date":"2017-10-30T08:00:36","date_gmt":"2017-10-30T07:00:36","guid":{"rendered":"http:\/\/www.goldor.ch\/?p=7621"},"modified":"2017-10-30T08:14:40","modified_gmt":"2017-10-30T07:14:40","slug":"et-geneve-inventa-le-luxe","status":"publish","type":"post","link":"https:\/\/www.goldor.ch\/fr\/et-geneve-inventa-le-luxe\/","title":{"rendered":"Et Gen\u00e8ve inventa le luxe\u2026"},"content":{"rendered":"

L\u2019horlogerie genevoise jouit d\u2019une image de raffinement et de tradition bien au-del\u00e0 de ses fronti\u00e8res. Mais ce qui apparait aujourd\u2019hui comme un positionnement naturel est en fait le fruit d\u2019une histoire complexe. Car les institutions actuelles sur lesquelles reposent la l\u00e9gitimation du luxe \u2013 comme le Patek Philippe Museum (2001), le Grand Prix d\u2019Horlogerie de Gen\u00e8ve (2001) ou la Fondation de la Haute Horlogerie (2005) \u2013 sont en fait les h\u00e9riti\u00e8res d\u2019instances plus anciennes\u2026 et r\u00e9actionnaires. D\u00e8s 1870 en effet, l\u2019organisation horlog\u00e8re genevoise passe de l\u2019artisanat \u00e0 l\u2019industrie, provoquant chez une certaine \u00e9lite une r\u00e9action de rejet. Pour tenter de pr\u00e9server l\u2019horlogerie de la modernit\u00e9, celle-ci fonde successivement le Poin\u00e7on de Gen\u00e8ve (1886) ou le Mus\u00e9e d\u2019horlogerie de Gen\u00e8ve (1888), tous deux imagin\u00e9s comme remparts \u00e0 la m\u00e9canisation. Or, l\u2019horlogerie que ces deux institutions promouvaient n\u2019\u00e9tait plus repr\u00e9sentative de la production de l\u2019\u00e9poque. Tout comme le terme de \u00abtradition\u00bb qui est aujourd\u2019hui largement galvaud\u00e9. C\u2019est l\u2019un des aspects qu\u2019a voulu montrer l\u2019historien Pierre-Yves Donz\u00e9 dans son dernier livre \u00abL\u2019invention du luxe<\/a>, Histoire de l\u2019industrie horlog\u00e8re \u00e0 Gen\u00e8ve de 1815 \u00e0 nos jours\u00bb, paru aux \u00e9ditions Alphil. (fe)<\/p>\n

Photo: Malgr\u00e9 le prestige de l\u2019horlogerie de Gen\u00e8ve, son histoire
\ncontemporaine n\u2019avait jamais fait l\u2019objet d\u2019une \u00e9tude
\napprofondie. Le livre de Pierre-Yves Donz\u00e9 propose,
\npour la premi\u00e8re fois, une analyse historique.<\/h5>\n","protected":false},"excerpt":{"rendered":"

Nouveau livre de l\u2019historien Pierre Yves Donz\u00e9 sur le d\u00e9veloppement du luxe \u00e0 Gen\u00e8ve de 1815 jusqu\u2019\u00e0 aujourd\u2019hui.<\/p>\nplus<\/a>","protected":false},"author":10,"featured_media":7616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[281],"tags":[],"class_list":["post-7621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"acf":[],"yoast_head":"\nEt Gen\u00e8ve inventa le luxe\u2026 - Gold'Or<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/papayawhip-lapwing-830539.hostingersite.com\/fr\/et-geneve-inventa-le-luxe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Et Gen\u00e8ve inventa le luxe\u2026 - 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