{"id":9782,"date":"2018-03-08T08:44:45","date_gmt":"2018-03-08T07:44:45","guid":{"rendered":"http:\/\/www.goldor.ch\/?p=9782"},"modified":"2018-03-13T13:56:46","modified_gmt":"2018-03-13T12:56:46","slug":"les-petites-marques-posent-le-pied-en-chine-grace-au-web-2","status":"publish","type":"post","link":"https:\/\/www.goldor.ch\/fr\/les-petites-marques-posent-le-pied-en-chine-grace-au-web-2\/","title":{"rendered":"Les petites marques posent le pied en Chine gr\u00e2ce au web"},"content":{"rendered":"

Apr\u00e8s H. Moser & Cie, c\u2019est au tour d\u2019Eberhard & Co de signer un accord de distribution avec le g\u00e9ant du commerce \u00e9lectronique chinois JD.com. La bonne surprise qu\u2019a constitu\u00e9 la croissance des exportations horlog\u00e8res vers la Chine en 2017 (+18,8%) encourage en effet toujours plus de petites marques \u00e0 franchir le pas. Refroidis par les vagues d\u2019attentats qui ont secou\u00e9 l\u2019Europe et par les taxes mises en place sur les produits de luxe, les consommateurs chinois sont de plus en plus enclins \u00e0 acheter directement chez eux. Dans ce contexte, la solution du commerce en ligne para\u00eet la meilleure pour les acteurs modestes: \u00abUne petite manufacture comme la n\u00f4tre n\u2019a pas forc\u00e9ment les moyens de lancer une grande campagne d\u2019affichage publicitaire dans toute la Chine\u00bb, avait confi\u00e9 lors du SIHH le patron de H. Moser & Cie Edouard Meylan \u00e0 l\u2019AFP, soulignant que le commerce online \u00e9tait un moyen efficace de mettre pied sur ce march\u00e9.<\/p>\n

De son c\u00f4t\u00e9, Mario Peserico, directeur g\u00e9n\u00e9ral d\u2019Eberhard, a d\u00e9clar\u00e9: \u00abNous pensons que nous sommes parvenus \u00e0 trouver l\u2019\u00e9quilibre parfait entre le potentiel offert par le commerce \u00e9lectronique et le respect des valeurs traditionnelles de l\u2019horlogerie suisse.\u00bb JD.com est le plus grand d\u00e9taillant de Chine, que ce soit en ligne ou hors ligne, et \u00e9galement la plus grande entreprise Internet du pays en termes de chiffre d\u2019affaires. (fe)<\/p>\n

\"\"
Mario Peserico (Eberhard & Co.) and Belinda Chen (CEO de JD.com) viennent de signer un accord de distribution.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Eberhard & Co. vient de signer un accord avec le portail chinois JD.com.\t<\/p>\nplus<\/a>","protected":false},"author":10,"featured_media":10182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[281],"tags":[],"class_list":["post-9782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"acf":[],"yoast_head":"\nLes petites marques posent le pied en Chine gr\u00e2ce au web - Gold'Or<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.goldor.ch\/fr\/les-petites-marques-posent-le-pied-en-chine-grace-au-web-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les petites marques posent le pied en Chine gr\u00e2ce au web - 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