{"id":7014,"date":"2017-09-22T09:45:01","date_gmt":"2017-09-22T07:45:01","guid":{"rendered":"http:\/\/www.goldor.ch\/?post_type=vsgu-news&#038;p=7014"},"modified":"2018-02-08T10:36:46","modified_gmt":"2018-02-08T09:36:46","slug":"un-nouveau-concept-de-marketing","status":"publish","type":"vsgu-news","link":"https:\/\/www.goldor.ch\/fr\/personen\/un-nouveau-concept-de-marketing\/","title":{"rendered":"Un nouveau concept de marketing"},"content":{"rendered":"<p><em>Au d\u00e9but de l\u2019ann\u00e9e, l\u2019ASHB a d\u00e9cid\u00e9 d\u2019\u00e9laborer un nouveau concept de marketing. Il sert \u00e0 analyser la situation de march\u00e9, d\u00e9finir l\u2019objectif poursuivi et d\u00e9terminer les mesures requises pour l\u2019atteindre. En premi\u00e8re ligne, le nouveau concept est destin\u00e9 \u00e0 accro\u00eetre l\u2019attractivit\u00e9 et le degr\u00e9 de notori\u00e9t\u00e9 de l\u2019association.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>L\u2019ASHB a instaur\u00e9 un groupe de projet afin d\u2019\u00e9laborer un nouveau concept de marketing. Un premier jalon a \u00e9t\u00e9 pos\u00e9 en mars avec le groupe focus initi\u00e9 avec des membres qui a permis d\u2019identifier les exigences et les th\u00e8mes principaux ainsi que la direction \u00e0 prendre. Les r\u00e9sultats du groupe focus ont \u00e9t\u00e9 int\u00e9gr\u00e9s au deuxi\u00e8me jalon, le questionnaire aux membres qui a \u00e9t\u00e9 remis en juin et juillet. Non moins de 39\u00a0pour cent des personnes interrog\u00e9es ont compl\u00e8tement rempli le questionnaire, ce qui constitue un taux de retour tr\u00e8s satisfaisant.<\/p>\n<p>Trois points essentiels figuraient au centre du questionnaire: internet et le commerce en ligne, les exigences grandissantes de la client\u00e8le ainsi que l\u2019importance toujours plus \u00e9lev\u00e9e des marques. En outre, les participants ont \u00e9valu\u00e9 de mani\u00e8re d\u00e9taill\u00e9e les prestations et activit\u00e9s actuelles de l\u2019ASHB ainsi que la nature des services qu\u2019ils souhaitent \u00e0 l\u2019avenir. En cours d\u2019\u00e9laboration, le concept de marketing compose le troisi\u00e8me jalon. Nous vous pr\u00e9senterons ses principaux \u00e9l\u00e9ments dans une prochaine \u00e9dition des ASHB-News.<\/p>\n<h3>Commerce en ligne<\/h3>\n<p>Le sondage aupr\u00e8s des membres a confirm\u00e9 que l\u2019un des grands d\u00e9fis actuels r\u00e9side dans la concurrence du commerce en ligne. Un nombre croissant de personnes se rendent dans un magasin sp\u00e9cialis\u00e9 afin de b\u00e9n\u00e9ficier de conseils gratuits avant de proc\u00e9der ensuite \u00e0 un achat sur le net. Cette attitude porte pr\u00e9judice aux d\u00e9taillants qui investissent des sommes consid\u00e9rables dans le personnel, la formation et le perfectionnement professionnels, le loyer, les stocks, etc.<\/p>\n<p>L\u2019ASHB et la branche qu\u2019elle repr\u00e9sente n\u2019ont pas la possibilit\u00e9 de stopper le d\u00e9veloppement du commerce en ligne, mais ils peuvent l\u2019influencer. A cet effet, l\u2019association conviera toutes les marques d\u2019horlogerie et de bijouterie actives sur internet \u00e0 un dialogue. Avec les fabricants, nous souhaitons \u00e9voquer ces questions, le r\u00f4le futur du commerce de d\u00e9tail ainsi que la n\u00e9cessaire coop\u00e9ration entre fournisseurs et d\u00e9taillants.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En premi\u00e8re ligne, le concept es destin\u00e9 \u00e0 accro\u00eetre l&rsquo;attractivit\u00e9 et le degr\u00e9 de notori\u00e9t\u00e9 de l&rsquo;association.<\/p>\n<a href=\"https:\/\/www.goldor.ch\/fr\/personen\/un-nouveau-concept-de-marketing\/\" class=\"article-more\" title=\"mehr\">plus<\/a>","protected":false},"author":10,"featured_media":6896,"menu_order":0,"template":"","tags":[441],"class_list":["post-7014","vsgu-news","type-vsgu-news","status-publish","has-post-thumbnail","hentry","tag-ashb","vsgu-news-kategorie-vsgu-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un nouveau concept de marketing - Gold&#039;Or<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.goldor.ch\/fr\/personen\/un-nouveau-concept-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un nouveau concept de marketing - 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